Subscribe
to our newsletter
Contact: +6013 - 6931199
Sales Hours
Mon - Fri: 09:00AM - 05:00PM
Saturday & Sunday: Closed
Adress
No. 25, Lorong Perda Timur 6, Bandar Perda,
14000 Bukit Mertajam,
Pulau Pinang, Malaysia.
English
How Did Bubble Tea Become So Popular?
Xing Fu Tang, Tiger Sugar, The Alley and Tealive…. these names are everywhere! And they’re just a few of many bubble tea stores out there.
Despite the strong competition in the bubble tea market, these stores still have street long queues and sales increasing by the minute! But have you ever wondered how?
How did the boba tea trend start and what are these stores doing to continuously make them so successful and popular?
Originating from Taiwan, the pearl milk tea drink with chewy tapioca pearls has taken over the world. These drinks have become so addictive that people are constantly craving it on a daily basis and would be willing to wait up to 1 hour in line for it!
Is there something in the drinks that keeps everyone coming back for more? How are bubble tea shops able to serve thousands of customers daily? What has the bubble tea business done right?
The secret behind the success of the bubble tea industry will finally be SPILLED!
Bubble tea ingredients. Photo by BobaMade
Bubble tea (also known as boba tea) is a popular Taiwanese bubble milk tea drink. It consists of tea combined with milk, sugar and a topping of tapioca balls (also known as pearls or boba).
Liu Han-Chieh introduced this tapioca-pearl drink to Taiwan in 1983.
Since then, the drink has spread across the world and now features different flavours and toppings, including fruit jelly, grass jelly, aloe vera etc. It comes in various sizes and you can customise it in terms of sugar and ice level. You can even choose your preferred type of milk.
Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial
Growth through innovation:
Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.
